We are not going to deny it, we knowSusana Abaitua for a long time. If you look at the small print on our bottles, you can read that we are from Vitoria, just like her.
We have known Susana for a long time, yes, but we had never had a close relationship with her. We know it as people who want to fly are known in small towns.
Susana decided to be an actress in high school when we ourselves still did not know what our life was going to be. We saw her appear for the first time in the cinema with her film "The Good News" and, from then on, she has only grown step by step, with effort, sacrifice and perseverance, like all good things that happen in life.
Now, starting this 2021, we see how Susana is in one of her best professional moments. And it is then that we realize that we have a common origin, not only geographical, but also the origin of wanting to bet everything on a single card. The primary origin of trusting oneself and knowing that with work, everything comes.
We, and also speaking on behalf of Upani, saw in Susana the clear example that with perseverance, everything can be achieved. We saw how it left Vitoria, how it evolved and how, finally, the work of an actress who flew like a ballet dancer before landing on the ground has been recognized. That thing, the ballet, runs in the family, and now we assume that flying too.
We believe in our product, we believe in its benefits and we trust that everything it can do for us is known and recognized. We trust in our work and, therefore, we cannot have a better example, nor a better privilege than having Susana in this project.
We know that we have a long road ahead of us, but we also know that, like Susana, every effort has its reward.
Art and photography: @juancortazar_
Dance Coach: @gabriela_abaitua